On May 15, the Facebook giant secretly acquired Giphy – the popular photo-sharing platform (GIF) as part of Instagram’s extensive campaign for $ 400 million.
“By combining Instagram and Giphy, we can help users easily find the desired GIF, as well as select the appropriate sticker while posting stories and livestreams,” said Vishal Shah – Vice President Facebook products written in a blog post.
Reportedly, Facebook has used Giphy’s API for years to bring GIFs into its various services. According to statistics, Giphy’s total daily access to more than 50% comes from the services of Facebook. In particular, the Instagram platform alone contributes 25% of the traffic, and the company’s other applications account for the remaining 25%.
In the Facebook announcement, there will be no immediate impact on how GIPHY works. The API users of this service will continue to be able to do everything as it currently exists, such as downloading GIFs, transferring GIFs from videos, etc.
“We will continue to expand GIPHY’s services so that it becomes a broader ecosystem,” a representative of the GIPHY development team said, adding that Facebook would not cut off the services. GIPHY’s availability of services is due to the specificity it brings.
GIPHY was founded in February 2013 by Alex Chung and Jace Cooke. The idea of this service came from both having breakfast and discussing the trend of sharing animated images (GIFs) on the Internet at the time.
When it was first launched, the GIPHY website worked as a mere GIF search engine. It attracted about 1 million users in the first week, and now has more than 200 million users per month.
Shortly after that, GIPHY launched a powerful toolkit that helps users post videos to convert to GIF images as they like and are actively welcomed by the Internet community.